cleve callison’s blog

[Note: the date of this workshop has been changed. It’s now February 2, 2010.]

Call this product placement, but I’m excited to be putting together a November 4th February 2nd publicity workshop under the auspices of the University of Cincinnati College of Business Back to Business program. I participated in the first session of B2B this past summer, and it was a great event from start to finish. Aimed at “displaced professionals,” it was like a mini-mini-MBA (my term, not theirs), with fabulous teachers from UCCB presenting 80 hours of instruction in comparative marketing, database design, understanding financials, etc.

I’m working with fellow B2B alum John Hingsbergen to put this November workshop together, featuring Cincinnati-area public relations professionals like Jeanette Altenau of Channel 12, Susan Eiswerth and Marsie Hall Newbold. Lots of fun, and perhaps the precursor to some other events. This one focuses on traditional media, and the next logical step will be to focus on social media if this one’s a hit.