Watch enough of the NCAA tournament — I saw my share, as you might gather — and you quickly decide which commercials are tolerable and which you will quickly grow to hate. Here, in no particular order, are my personal best and worst. May I have the envelopes, please:
Best
- Palm “Life Moves Fast” (pictured)
I used to have a Palm PDA, and later a Treo. They were fine and in some ways I miss the Treo. I don’t know if the Palm they’re promoting here is a killer multimedia phone that will restore their fortunes, but boy does she walk great.
- Bud light “Why Do You Love Me?”
This is the one with the couple picnicking in the park. OK, it’s just a commercial, but the girl really makes it work. It’s like a 30-second sitcom. I think we will see more of her.
That’s about it for the good ones. Now to the majority.
Worst
- Capital One “What’s in Your Wallet”
Time to retire the Viking marauders.
- Burger King “Crazy King”
Burger King has the most consistent record of stupid/annoying commercials in the last 30 years, going back to the days of Herb (remember him?). Their streak is safe.
- Home Depot “Windex”
This one is actually on the Westwood One radio broadcasts, not TV. It’s not terrible, just sort of “Eh. Windex? Really? And why do they repeat it so many times?”
cleve callison’s blog 
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